Wednesday, May 26, 2004
MTV won't air ads for "Supersize Me"
I'm old enough to remember MTV being subersive, now it's just a tool!
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Film documentary "Super Size Me," a critical look at the health impact of a fast-food only diet, has been downsized at cable network MTV which has refused to air advertisements for the film, its distributors said on Wednesday.
Roadside Attractions and Samuel Goldwyn Films said in a statement the cable TV channel targeted to young audiences has told them the ads are "disparaging to fast food restaurants."
The distributors said MTV sister network VH1 was planning to use clips from the movie in a program called "Best Week Ever," but the clips were pulled before the show aired.
An MTV spokeswoman was not immediately available to comment. MTV and VH1 are owned by media giant Viacom Inc, which depends on advertising for a major portion of revenues.
For "Super Size Me," director Morgan Spurlock ate nothing but food from McDonald's restaurants over 30-day period, and if asked whether he wanted the larger, "supersize" meal, he always said yes.
Over the month, he gains weight and his health declines. Documenting the impact are not only the cameras but also his doctors. Spurlock mixes in various facts and figures about food and dieting as he travels the United States talking to health and food experts in 20 cities.
I'm old enough to remember MTV being subersive, now it's just a tool!
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